Quantum Charters
Luxury super yacht offering an exceptional experience
Quantum is a 120-foot superyacht that is the ultimate luxury yacht often booked by high-status clientele.
The client came to The Web Showroom (now Rocket Agency) needing a logo and website for their charter business.
My role
Senior Digital Designer
Skills
Website design
Visual design
Art direction
Logo design
Print design
Timeline
2012
LOGO
Timeless and modern with a sporty edge
The logo needed to be timeless yet modern, elegant, but with a sport-like edge. Because the brand was going to be applied on the superyacht’s stern, we needed to consider the orientation, so we decided to go with a strong typeface.
DIGITAL PRESENCE
Increase the number of charter bookings
The website in turn needed to display luxury, style and elegance. The mission of the website was to increase the number of bookings, but also market the superyacht as part of a decadent lifestyle.
Rolling out brand to print medium
The client was happy with the look and feel I established for them that they requested for me to further design letterhead, business cards and brochure.
