Product & Visual Designer

Crafting design experiences for people since 2006

Product (UI/UX)

Working in agile teams on products, end-to-end. Identifying and designing for user needs to help businesses make an impact and bring the most value to users.

Usability / Inclusive design / Illustration

CHOICE Product Finder

A product comparison tool improved so users could easily find and compare products.

Design sprint / UI&UX / Illustration

Bundle App

Helping new parents source products they need for different stages in early parenthood.

UI / Prototyping

ShopCount App

An iOS app that lets you calculate the cost of your trolley before you get to the checkout. (Work in progress)

Visual Design

Art directing and composing interface layouts to improve user experience. Creative is guided by design and usability principles and brand style.

Sydney Design Awards 2015 Silver Winner

Boxes of Babylon Website

Online store that sells curated specialty gift boxes

Art direction / Website interface design

Bimbadgen Estate Website

A Hunter Valley winery website, promoting the estate, functions and events, as well as online store for purchase of its award-winning wines.

Art direction / WordPress

Marrickville Football Club Website

The MFC website showcases the clubs activities and offerings to Sydney’s inner west community.

Brand identity

Creating logos to visualise brand values and ease of recognition. These identities are then applied to various business touchpoints.

Logo design / Website / Print

Quantum Charters

Luxury superyacht that offers an indulgent events hosting space.

Digital styleguide / Pattern library

Design Systems

CHOICE’s brand identity was refreshed and new, reusable elements that considered the digital environment had to be designed.

Freelance / Agency

Selection of logos

I have designed a broad range of logos (100’s of concepts and variants throughout my career) for a wide business mix.


Art directing and composing layouts for various formats on different print mediums.

Mixed print collateral

Dendy Cinemas

An Australian cinema chain known for its indie arts film screenings. Print work covered large format posters, flyer communications and newspaper print ads

Tables and form layout / Brochure

Instituto Cervantes

The official worldwide Spanish language institute. Layouts for reports, forms and marketing materials were designed.

Booklet / Brochure

Online youth mental health service provides information not only in the online format, but also a range of print resources.