Product & Visual Designer
Crafting design experiences for people since 2006
Product (UI/UX)
Working in agile teams on products, end-to-end. Identifying and designing for user needs to help businesses make an impact and bring the most value to users.
Usability / Inclusive design / Illustration
CHOICE Product Finder
A product comparison tool improved so users could easily find and compare products.
Design sprint / UI&UX / Illustration
Bundle App
Helping new parents source products they need for different stages in early parenthood.
UI / Prototyping
ShopCount App
An iOS app that lets you calculate the cost of your trolley before you get to the checkout. (Work in progress)
Visual Design
Art directing and composing interface layouts to improve user experience. Creative is guided by design and usability principles and brand style.
Sydney Design Awards 2015 Silver Winner
Boxes of Babylon Website
Online store that sells curated specialty gift boxes
Art direction / Website interface design
Bimbadgen Estate Website
A Hunter Valley winery website, promoting the estate, functions and events, as well as online store for purchase of its award-winning wines.
Art direction / WordPress
Marrickville Football Club Website
The MFC website showcases the clubs activities and offerings to Sydney’s inner west community.
Brand identity
Creating logos to visualise brand values and ease of recognition. These identities are then applied to various business touchpoints.
Logo design / Website / Print
Quantum Charters
Luxury superyacht that offers an indulgent events hosting space.
Digital styleguide / Pattern library
Design Systems
CHOICE’s brand identity was refreshed and new, reusable elements that considered the digital environment had to be designed.
Freelance / Agency
Selection of logos
I have designed a broad range of logos (100’s of concepts and variants throughout my career) for a wide business mix.
Art directing and composing layouts for various formats on different print mediums.
Mixed print collateral
Dendy Cinemas
An Australian cinema chain known for its indie arts film screenings. Print work covered large format posters, flyer communications and newspaper print ads
Tables and form layout / Brochure
Instituto Cervantes
The official worldwide Spanish language institute. Layouts for reports, forms and marketing materials were designed.
Booklet / Brochure
ReachOut.com
Online youth mental health service provides information not only in the online format, but also a range of print resources.