Product & Visual Designer
Crafting design experiences for people since 2006
Innovation through problem discovery. Rapidly designing and testing solutions to find product market fit.
Design sprint / UI & UX / Illustration
Helping new parents source products they need for different stages in early parenthood.
UI & UX / Prototyping / Learning Management System
Better Money Challenge
An online course to help improve financial literacy
UI & UX / Prototyping / Design Thinking
A simple calculator to help with solar power purchase and installation
Design sprint / UI & UX / Prototyping
Electric Vehicle Guide
Empowering consumers with the confidence and knowledge to transition from petrol to electric
UI & UX / Rapid Assumption Testing
Home Maintenance Experiment
Experimenting to validate the problem that home owners want to plan and schedule home maintenance tasks
User testing / Prototyping / UI Design
Laundry Detergent Scanner App
Helping consumers find the best laundry detergent in store
UI & UX
Working in agile teams to continuously improve the user experience of user interfaces so that user needs are met.
Usability / Inclusive design / Illustration
A product comparison tool improved so users could easily find and compare products.
UI Design / Prototyping
Product review page
Improving the usability of product review pages
CRO Marketing / UI Design / Illustration
CRO Landing Pages
Increasing CHOICE membership with CRO landing pages
UI / Design systems
Part 1: Pattern library
Translating a new brand style guide for the digital environment. Our first attempts of a design system.
UI / Design systems
Part 2: Design system growth
Bridging the gap between design and development. Consolidation and documentation of UI components for a design language that can be easily adopted within varying digital teams.
Art directing and composing interface layouts to improve user experience. Creative is guided by design and usability principles and brand style.
Sydney Design Awards 2015 Silver Winner
Boxes of Babylon Website
Online store that sells curated specialty gift boxes
Art direction / Website interface design
Bimbadgen Estate Website
A Hunter Valley winery website, promoting the estate, functions and events, as well as online store for purchase of its award-winning wines.
Art direction / WordPress
Marrickville Football Club Website
The MFC website showcases the clubs activities and offerings to Sydney’s inner west community.
Creating logos to visualise brand values and ease of recognition. These identities are then applied to various business touchpoints.
Logo design / Website / Print
Luxury superyacht that offers an indulgent events hosting space.
Freelance / Agency
Selection of logos
I have designed a broad range of logos (100’s of concepts and variants throughout my career) for a wide business mix.
Art directing and composing layouts for various formats on different print mediums.
Mixed print collateral
An Australian cinema chain known for its indie arts film screenings. Print work covered large format posters, flyer communications and newspaper print ads
Tables and form layout / Brochure
The official worldwide Spanish language institute. Layouts for reports, forms and marketing materials were designed.
Booklet / Brochure
Online youth mental health service provides information not only in the online format, but also a range of print resources.