Product & Visual Designer

Crafting design experiences for people since 2006

Product Design

Innovation through problem discovery. Rapidly prototyping, designing and testing minimum viable products to find product market fit.

Design sprint / UI & UX / Illustration

Bundle App

Helping new parents source products they need for different stages in early parenthood.

UI & UX / Prototyping / Learning Management System

Better Money Challenge

An online course to help improve financial literacy

UI & UX / Prototyping / Design Thinking

Solar Estimator

A simple calculator to help with solar power purchase and installation

Design sprint / UI & UX / Prototyping

Electric Vehicle Guide

Empowering consumers with the confidence and knowledge to transition from petrol to electric

UI & UX / Rapid Assumption Testing

Home Maintenance Experiment

Experimenting to validate the problem that home owners want to plan and schedule home maintenance tasks

User testing / Prototyping / UI Design

Laundry Detergent Scanner App

Helping consumers find the best laundry detergent in store


Working in agile teams to continuously improve the user experience of user interfaces so that user needs are met.

Usability / Inclusive design / Illustration

Product Finder

A product comparison tool improved so users could easily find and compare products.

UI Design / Prototyping

Product review page

Improving the usability of product review pages

CRO Marketing / UI Design / Illustration

CRO Landing Pages

Increasing CHOICE membership with CRO landing pages

UI / Design systems

Part 1: Pattern library

Translating a new brand style guide for the digital environment. Our first attempts of a design system.

UI / Design systems

Part 2: Design system growth

Bridging the gap between design and development. Consolidation and documentation of UI components for a design language that can be easily adopted within varying digital teams.

Visual Design

Art directing and composing interface layouts to improve user experience. Creative is guided by design and usability principles and brand style.

Sydney Design Awards 2015 Silver Winner

Boxes of Babylon Website

Online store that sells curated specialty gift boxes

Art direction / Website interface design

Bimbadgen Estate Website

A Hunter Valley winery website, promoting the estate, functions and events, as well as online store for purchase of its award-winning wines.

Art direction / WordPress

Marrickville Football Club Website

The MFC website showcases the clubs activities and offerings to Sydney’s inner west community.

Brand identity

Creating logos to visualise brand values and ease of recognition. These identities are then applied to various business touchpoints.

Logo design / Website / Print

Quantum Charters

Luxury superyacht that offers an indulgent events hosting space.

Freelance / Agency

Selection of logos

I have designed a broad range of logos (100’s of concepts and variants throughout my career) for a wide business mix.


Art directing and composing layouts for various formats on different print mediums.

Mixed print collateral

Dendy Cinemas

An Australian cinema chain known for its indie arts film screenings. Print work covered large format posters, flyer communications and newspaper print ads

Tables and form layout / Brochure

Instituto Cervantes

The official worldwide Spanish language institute. Layouts for reports, forms and marketing materials were designed.

Booklet / Brochure

Online youth mental health service provides information not only in the online format, but also a range of print resources.