Bimbadgen Website

A Hunter Valley winery website, designed to invite and entice.

Bimbadgen came to Rocket Agency requiring a redesign of their outdated website, to bring the visual identity into the future as well as improve the overall experience of the site.

My role

Senior Digital Designer


Visual design
Website design
Art direction




Encourage more people to visit this stunning estate

The website objectives were multi-layered: to sell wines, provide visitor information about the winery and vineyard as well as promote the restaurant, and events held.

Much of the core functionality of Bimbadgen’s existing website was to remain, such as the online store and brochure-style pages. My role involved prototyping the entire website, simplifying navigation and the journey to cart, as well as creating the aesthetic to match the tone of the brand.

The mobile experience was something their existing website didn’t have so I designed the website around a responsive framework.

Selling wines online

The existing website did not have a user-friendly online store experience. It was important that people could purchase Bimbadgen wines with ease as well as help bring brand awareness to the bottle’s label design.

The “Before” online store experience
The “After” online store experience


Senior Consultant   Glenn Uzell

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