Colours, typography, components…oh my!
We started with the brand style guide as our base as we already had the colour palette in place. The typography required some deeper thinking as we needed a web-based font that wasn’t going to affect page speed and performance. I collaborated with my design colleague around typographic hierarchy and we assessed various treatments throughout the CHOICE site.
Patterns from the existing library were also redesigned to incorporate the brands new fonts and colours. I also worked on redesigning forms, form layouts and form interactions. Slowly but surely, we have continued to design new components that we implement into the design system.