Consumer advocacy group CHOICE, has a wealth of knowledge and experience with babies and kids products. They can help reduce uncertainty and prevent regrettable purchases for new and future parents.

A product of CHOICE, Bundle is a mobile app for Australian expecting parents that gives independent, practical advice to help them get the right products for their need and guides them all the way – from researching through to recycling. Unlike other baby list websites Bundle pairs expert, unbiased reviews with real-life practical advice so parents get the right product the first time.

Interaction Designer

User interface design
Visual design
Art direction
Illustration
MVP

May 2017 (3 months)

For new and expecting parents who are researching what products they need for their baby, there are common insights and reports from user interviews that demonstrates there is overwhelming and conflicting information making it difficult to decide on the right product.

As part of the design thinking process, our team undertook the methods of the Google Ventures Design sprint in one of our sprints. This meant 5 days of mapping the challenge, interviewing experts in the organisation, sketching solutions, storyboarding, prototyping and testing our prototype with real users. This method allowed us to gain insights early and sense check if we were on the right path.

As part of the Design Sprint we collectively generated several ideas using the Crazy 8’s method.  This was a fun and fast exercise in which individually we sketched 8 distinct ideas each, shared our ideas and dot voted to narrow down to a single solution.

With the Bundle team reviewing our sketches

Translating the identity into UI assets, creating a styleguide before applying it to the prototype.

Credit: UX Designer, Nhung Nguyen

Rather than using generic icons or stock images, I decided to hand draw over 100 individual products for Bundle’s catalogue. I then digitised my hand drawn illustrations to add colour fills and formatted them for use on the app.

Bundle was launched to a closed beta group in September 2017. Recruitment of target users was done through CHOICE social pages and personal networks.

The response from our Facebook page and surveys not only confirmed parents pain points, but the feedback to our app was highly positive. Current parents and parents-to-be really valued having a solution that was all-in-one, combining interactive lists, practical advice and expert knowledge in an easy to use app.